/TEAM /// THE PEOPLE
Not a software company that discovered coatings. Coatings people who built the software they always needed.
FIRST LIGHT /// LOADED/// THE FOUNDER
Jon Zimmerman spent fifteen years as a dealer, coach, and trainer in the concrete coatings world. He lived the seams — the re-typed spreadsheets, the photo apps that couldn’t see the customer, the evenings spent being the integration.
So he assembled the people who could build the fix — and directed it from the dealer’s chair.
/// Directed by a dealer. Built AI-native from day one.
/// THE FIVE
Jon Zimmerman
OWNER
Fifteen years as a dealer, coach, and trainer. The one who lived the problem — and picked the team to fix it.
Jay Franson
SENIOR DEVELOPER
Builds the platform's core — the one truth every photo, quote, and schedule connects to.
Colton Rasmussen
JUNIOR DEVELOPER
Ships the details that make it feel like one platform instead of five stitched together.
Keith Campbell
SENIOR ACCOUNT REP
Speaks dealer because he is one. Walks every new shop onto the platform personally.
Barry Hakes
SENIOR ACCOUNT REP
A decade-plus of coatings sales. Knows what a sharp-eyed owner needs to see before he trusts anything.